As Students Scatter Online, Colleges Try to Keep Up
Interesting article about how colleges strive to communicate with students through social media. On one hand, students don't all use the same channels to get their information. So - schools are pressed to use multiple methods to get information out. On the other hand, students don't like to feel bombarded. The article also discusses how the nature of social media allows students to comment on announcements put out by the school. Schools can be put in an uncomfortable position if students trash an upcoming event online.
- How often do you check your email?
- What other tools do you use for information?
- Does it bother you if you get the exact same message through multiple channels?
- How should MNU use social media for communication?
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